Writing instructors often refer to "KISS" (Keep It Simple, Stupid!) as a reminder to express yourself in the simplest terms that make your point. Although his language might be a little antiquated for today's readers (and also a little more gracious), founding father Benjamin Franklin knew that simple, direct writing is the best choice for communicating information.
In a recent review of his writings in The New Yorker magazine (January 28, 2008, page 78), Jill Lepore quotes Franklin as suggesting the following:
“A multitude of words obscures the sense.”
“To write clearly, not only the most expressive, but the plainest words should be chosen.”
“If a man would that his Writings have an Effect on the Generality of Readers, he had better imitate that Gentleman, who would use no word in his Works that was not well understood by his Cook-Maid.”
I could not agree more, but I must point out that most of us do not automatically write in simple and direct terms. The trick to good writing is to jot down ideas quickly, then go back and wield the "wordiness ax" until you end up with simple, direct wording.
Of course, if you are not sure your final draft is simple and direct enough, you can always run it by your Cook-Maid for an honest opinion.
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