Title of Talk Gets Apostrophe Placement Wrong

A nationally recognized expert on dementia was to give a talk in Birmingham last Saturday. The newspaper quoted the title of her talk as follows:


Dementia Care Challenges: How to Maintain a Sound Mind When Your Loved Ones' Mind is Changing

Whoops! The speech title clearly refers to ONE loved one. It does not talk about more than one loved one. If it did, the verb would be "are" instead of "is," and the title would refer to when your loved ones' minds ARE changing. Therefore, the apostrophe should appear BEFORE the "s." It should read as follows:



Dementia Care Challenges: How to Maintain a Sound Mind When Your Loved One's Mind is Changing



REMEMBER: The apostrophe goes BEFORE the "s" if you are talking about a singular person or thing.