Occasionally, however, I find a grammar glitch in the good advice. Sunday's blog is a good example of how NOT to confuse two words that sound exactly alike:
The key to getting picked up is to write content that adds to the conversation on partner sites. Your articles need to be highly relevant and add value to the article your linking to.
The first "your" is correct--the possessive form that shows the articles belong to "you." The second "your" is supposed to be a contraction of "you" and "are" and, therefore, should be written you're.
The sentence should read as follows:
The key to getting picked up is to write content that adds to the conversation on partner sites. Your articles need to be highly relevant and add value to the article you're linking to.
If you're wondering whether or not the contraction is okay, the answer is yes. Website copy is considered more casual and conversational than formal business prose.
if you're wondering about the final sentence that ends in a preposition, you can lighten up on that one a little, too. Contemporary English allows a preposition at the end of the sentence--at least when it makes the sentence less awkward (Is this the person with whom I saw you last evening?), but avoid redundant and unnecessary ending prepositions that create SLANG expressions like "Where are you going TO?" and "Where will you be AT?" The two SLANG examples would be just as clear without the end prepositions, so leave them off.
By the way, if you want some good advice about managing and promoting your own website, be sure to check out http://www.problogger.net/.
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